![]() ![]() If the faces don't match between the new GIF and the source, the AI can conclude that the video has been altered. For a video that places someone else’s face on Trump’s body, for example, the AI could search the internet and turn up the original State of the Union footage it borrowed from. If Gfycat suspects that a video has been altered to feature someone else’s face (like if Maru didn't positively say it was Taylor Swift's), the company can “mask” the victim's mug and then search to see if the body and background footage exist somewhere else. To combat that variety, Gfycat developed a masking tech that works similarly to Project Angora. And sometimes a deepfake features not a celebrity's face but that of a civilian-even someone the creator personally knows. Maru likely can't stop all deepfakes alone it might have even more trouble in the future as they become more sophisticated. Using Maru is one way that Gfycat can spot a deepfake-it smells a rat when a GIF only partially resembles a celebrity. When Gfycat’s engineers ran deepfakes through its AI tool, it would register that a clip resembled, say, Nicolas Cage, but not enough to issue a positive match, because the face isn’t rendered perfectly in every frame. Project Maru is not nearly as forgiving as the human brain. ![]() Reddit banned a number of deepfake communities earlier this month, but a handful of related subreddits, like r/DeepFakesRequests and r/deepfaux, remained until WIRED brought them to Reddit's attention in the course of reporting this story. (The videos were later deleted after the article was published). Mashable reported on Monday that Pornhub had failed to remove a number of deepfake videos from its site, including some with millions of views. Gfycat, which has at least 200 million active daily users, hopes to bring a more comprehensive approach to kicking deepfakes off a platform than what Reddit, Pornhub, and Discord have managed so far. That battle will likely become increasingly important as platforms like Snapchat aim to bring crowdsourced video to journalism. The new tech demonstrates how technology platforms might try to fight against fake visual content in the future. The technology builds on a number of tools Gfycat already used to index the GIFs on its platform. While most platforms that police deepfakes rely on keyword banning and users manually flagging content, Gfycat says it's figured out a way to train an artificial intelligence to spot fraudulent videos. While stopping these so-called deepfakes has challenged Reddit, Pornhub, and other communities, GIF-hosting company Gfycat thinks it's found a better answer. As first reported by Motherboard, people are now creating AI-assisted face-swap porn, often featuring a celebrity's face mapped onto a porn star's body, like Gal Gadot's likeness in a clip where she's supposedly sleeping with her stepbrother. Facial recognition and machine learning programs have officially been democratized, and of course the internet is using the tech to make porn. ![]()
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